Known as "Targhib wal tarhib" which, roughly translated, means "lure and terror," this is a tool they use "to conquer nations and force citizens to submit to Islamic law, sharia," she said.
The outreach approach is manipulative, playing upon "the instinctive parts of the human brain with extreme opposing pressures of pleasure and pain — rewarding, then severely punishing — to brainwash people into complying with Islam."..."
http://www.christianpost.com/news/ex-muslim-christian-islamic-terror-new-normal-radical-186531/
JESUS HEALS!