"
Such a system could allow the state to redistribute the profits — or develop an entirely different system, requiring businesses to pay people for the content they upload to free platforms. For example, Instagram became a billion-dollar company with just 13 employees and the help of hundreds of thousands of people around the world who contributed their photos without compensation from the company..."
https://www.latimes.com/politics/la-pol-ca-gavin-newsom-california-data-dividend-20190505-story.html